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Human-powered design with clarity, purpose and speed.
Human-powered design with clarity, purpose and speed.
Artists In Motion (AIM) create spectacular live experiences that bring storytelling, technology and imagination together for audiences around the world. But while the business and its brand had evolved, its website had been left behind. It showcased the work without capturing the energy, scale and emotion of experiencing it. AIM needed a digital home that went beyond a conventional portfolio, bringing the imagination and movement of their live experiences to the screen.
In partnership with
Design Strategy
UX/UI Design
Development
An immersive digital experience that doesn't just showcase AIM's work, but becomes part of the performance itself. Through movement, interaction and cinematic storytelling, the website captures the energy and imagination of their live experiences. A dynamic platform designed to evolve alongside the extraordinary work they create.
A scroll-driven interactive narrative introduces AIM and what they bring to the world of live experiences. Large-scale imagery, video and interactive 3D scenes draw the audience in, turning a website visit into something closer to a live moment.
As the audience scrolls and moves their mouse, scenes build and transform in real time, each one reflecting a different facet of the business. The website becomes a performance the audience directs, mirroring the interplay between artist and crowd.
Modern content streaming shaped the presentation of project case studies. Intuitive project navigation, highly visual layouts and full-screen video players bring each showcase to life on-screen with the depth and scale the work truly deserves.
Every new project case study feeds directly into the 3D scenes across the website. Meaning the experience is never the same twice for the audience, evolving in step with the work itself.
Enabled rapid experimentation, prototyping and implementation of Three.js technology to create the interactive 3D engine.
3D Engine
Interactivity
For a company whose whole purpose is to create extraordinary experiences for audiences, having a digital experience that does the same thing is incredibly important. What I love most about the new website is that it doesn't simply showcase our work; it becomes part of the experience. The movement, interaction and 3D environment give people a taste of how we think and create. It feels alive, it feels playful, and it feels unmistakably AIM.
Stella Carmody