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design services.
Human-powered design with clarity, purpose and speed.
Human-powered design with clarity, purpose and speed.
Artists In Motion (AIM) create live spectaculars and immersive experiences that awaken the imagination of audiences across the globe. A recent brand redesign encapsulated the essence of motion, putting it at the heart of the new identity. But their website hadn't moved with it, missing an opportunity to really showcase the vibrance AIM bring to life on the ground. The new brand needed a digital home that felt as alive as the monumental moments they create.
In partnership with
Design Strategy
UX/UI Design
Development
An interactive, immersive and experiential website that creates a digital performance for the audience. Full of motion and movement, it showcases the business in a way that reflects exactly what they do on the ground. Bringing the essence of AIM to life the moment someone lands.
A scroll-driven interactive narrative introduces AIM and what they bring to the world of live experiences. Large-scale imagery, video and interactive 3D scenes draw the audience in, turning a website visit into something closer to a live moment.
As the audience scrolls and moves their mouse, scenes build and transform in real time, each one reflecting a different facet of the business. The website becomes a performance the audience directs, mirroring the interplay between artist and crowd.
Modern content streaming shaped the presentation of project case studies. Intuitive project navigation, highly visual layouts and full-screen video players bring each showcase to life on-screen with the depth and scale the work truly deserves.
Every new project case study feeds directly into the 3D scenes across the website. Meaning the experience is never the same twice for the audience, evolving in step with the work itself.
Enabled rapid experimentation, prototyping and implementation of Three.js technology to create the interactive 3D engine.
3D Engine
Interactivity