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Human-powered design with clarity, purpose and speed.
Human-powered design with clarity, purpose and speed.
CoolPlanet had redefined their brand vision and mission, aligning around a bold new direction: bringing inspiration and innovation to carbon-positive organisations. Their brand and website needed a refresh to reflect this evolution. Both lacked the energy, creative expression and dynamic aesthetic needed to stand apart from consultancy sameness and excite sustainability decision-makers about the possibility of carbon-positive business.
Design Strategy
Brand Design
UX/UI Design
Development
An organic, living digital presence and brand identity powered by real climate data. One that reflects CoolPlanet's purpose, reinforces their role in actively addressing climate change and gives sustainability decision-makers a compelling reason to act.
Bold, immersive and unlike anything else in the sustainability space. Hyper-real imagery with spacious layouts, giving the narrative room to flow. Avenir Next Pro sets a modern typographic tone, with subtle animations bringing content to life. Together they draw viewers into a story that deepens as they explore.
Using a number of weather APIs, live Australian climate data is fed directly into the website as a Climate Snapshot. Comparing current temperature and CO2 levels against the same month in 2010, the numbers are undeniable and create a constant reminder of why addressing climate change can't wait.
Live land temperature data from above the Byron Bay HQ powers dynamic climate visualisations throughout the website. Used as backgrounds and overlaid on imagery, they create a visual environment that doesn't just talk about climate change, it reflects it in real time.
The brand identity responds to the planet in real time. A drop in temperature shifts the colour palette to cooler tones, a rise pushes it warmer. Changes in CO2 levels determine the amount of white tint across the palette. The visual identity is never static, always evolving with the climate and always within carefully considered creative boundaries.
AI-powered code frameworks made it possible to rapidly experiment with live climate data, exploring design concepts and accelerating development simultaneously.
Visualisations
Climate Data
Our new website delivers on all fronts. The high-level concept of visualising real-time climate data not only looks fantastic, but from a brand point of view, it reinforces what we stand for. This data-led means lets us create an aesthetic that tells the most important story of our time.
Dan Harper