rotate yoUr phone.
design services.
Human-powered design with clarity, purpose and speed.
Human-powered design with clarity, purpose and speed.
CoolPlanet's mission is to bring inspiration and innovation to carbon-positive organisations. With ESG legislation rapidly shifting, regulations tightening and commercial pressure rising, sustainability decision-makers needed timely insight to help them navigate the complexity. CoolPlanet were already sharing valuable thinking on social, but the frequency wasn't there to establish thought leadership in the space, or to deliver the consistent guidance needed by the market.
Design Strategy
Content Design
Development
A turbo-charged content engine giving CoolPlanet the speed, volume and consistency to lead the sustainability conversation. One that turns deep expertise into a steady stream of insight, keeping a finger on the climate's pulse and CoolPlanet front of mind.
Using a conversational AI framework, the latest sustainability news is pulled from a curated set of publishers with the most timely stories shortlisted. An easily digestible opinion piece and supporting image are then drafted automatically, shaped by the source story and an underlying content strategy baked into the engine.
CoolPlanet's mission, values, tone of voice and business services sit behind the engine as a creative compass. Ensuring every piece of content maintains brand integrity, regardless of topic, pace or scale.
An image-gen API works within a set template to create a future-focused visual aesthetic for every article. Imagined scenes that give visual context to the issue being discussed, bringing each opinion piece to life beyond the words on the page.
The engine produces content that moves with the pace of the news. Each piece is anchored in the latest developments shaping the industry, ensuring every opinion lands in the moment it matters.
The content engine built for us allows really good opinion pieces to be generated in a fraction of the time. Instead of spending half a day or a full day on content creation, we're now doing the same thing with far less effort. It searches for relevant news, drafts content around our brand guidelines, tone of voice and messaging hierarchy, and frees us up to focus on more important client-facing work.
Jon Owen