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Human-powered design with clarity, purpose and speed.
Human-powered design with clarity, purpose and speed.
Crossmark's digital platform, Storetrack, was being extensively used to manage retail product displays in major retail stores across Australia. But it had fallen behind... manual processes, data that was hard to interpret and an experience that felt outdated meant field teams and brand clients couldn't track project status, make informed decisions or share progress quickly. Storetrack needed a modern digital experience that made the whole management process faster and easier.
In partnership with
Research
Design Strategy
UX/UI Design
A reimagined digital platform shaped by deep customer research. One that gives field teams and brand clients a faster, easier way to manage retail display activity. Where compliance data enables confident decisions through a powerful experience that works as hard as they do.
Modern, insighful and intuitive with a dashboard front and centre, enabling an immediate read on the current state of retail activity. Customisable layout, considered colour-coding and simple graphical elements make key metrics easy to interpret at a glance. Fast to read, faster to act on.
Managing retail compliance sits at the heart of Storetrack, making it simple to see how displays are performing across every retailer. Drill-down access to the detail behind the numbers brings every issue to the surface.
Every compliance issue is evidenced by photographs and comments provided from the field, organised by location and surfaced exactly where they're needed. Crucial detail that sits behind the data, easily accessible in a few clicks.
Key compliance metrics and field evidence can be pulled into a custom report, instantly sharable via a link. Giving teams everything they need to rapidly report on progress, highlight compliance issues and drive clear, accountable action.
A bespoke field app designed around the reality and challenges of working in diverse retail environments. Easy store visit planning, clear task comprehension and a fast, friction-free way to capture and submi compliance evidence from the shop floor.
One unified design system creating a consistent experience across the entire digital platform, web and mobile. Containing a library of reusable components and patterns that gives teams the building blocks to design and develop new features at speed.
Used to process research data and surface insights faster. Built into both apps, allowing creation of custom dashboard views and helping field agents manage tasks with less effort.
Research
Web App
Mobile App
What really stood out was the way they immersed themselves in our business. They went into stores, observed our people doing their jobs and challenged the way we'd always worked. That process uncovered efficiencies we hadn't even considered. The result wasn't just a better app. It was a platform our teams genuinely enjoy using, that we can develop much faster, and one we're now confidently taking to market as a SaaS product.
Luke Johnson